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The physics, science and applications of light.
This movie is part of the collection: Prelinger Archives
Producer: Handy (Jam) Organization
Sponsor: Chevrolet Division, General Motors Corporation
Audio/Visual: Sd, B&W
Keywords: Perception: Light
Creative Commons license: Public Domain
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RICK, THANKS FOR UPLOADED THIS GEM. I LOVE JAM HANDY, THEY ROCK!
Subject: BEST FILM EVER
Prince Vegeta approves of this film.
Subject: Light Brite! Lite Brite!
Jam Handy (cough Chevrolet) talks about light this time, and connects everything to Chevrolet vehicles. The topic this time is sort of scientific, educational and fun, talking about the many different forms of light, eg Ultra-violet, Infra-red and so on. As a matter of fact, for the first time on film! we see an infra-red demo on film. Again, this all ties to improvements in the technology in Chevrolet vehicles lighting. For some odd reason, that is not all that interesting. But oh well..
Jacko Tasticus -
Subject: The De Gnubel Effect
Chevrolet paid for this film in many significant ways. De Gnubel wasn't the first free spirit in the car industry to advance certain lame precepts that drew audiences from every strata and province of the American thinking mind. Expenses ran riot over and the denouement of the films later reedit ran into quite literally the thousands. Still, I used to own a Chevy and unlike what you are probably not thinking, it wasn't as a movie of any sort that became the most significant aspect of the choice of textual grammaticism. "Chevy flew and Chevy knew" may have picked up some aficionados as the trunk call of the day but between the lines grew the light show of which the film can only claim to be a small (is) part.
UV and IR aside, the movie is a neo - precognitive testament to the optimism rooted in a faith that in LundÂs Law, i.e. that the bigger the company the bigger the science. Those fat fiber optic cables scream of efficient carborundum rods. The parabolic reflectors, (which were incidentally relocated by Jim HandyÂs post production company), eke out something of the cavepersons in all of us. All in all itÂs going to be another long fall before science catches up with the Handy dream portrayed in short sweet moments in this edifying nail biter. Give me more of the biscuits any day anyway!
Wilford B. Wolf -
Subject: For whiter whites, use Jam Handy films
Typical Jam Handy-Chevrolet soft sell collabration, this time touting the latest advanaces in light science and eventually getting around to talking about Chevy's great new headlight design.
While there is some good science in this film still, showing the effects of ultraviolet and infrared light as well discoveries that would eventually lead to lasers and fiber optics, it's done in that fairly dry, straight forward Jam Handy manner, without any of the "huh?" moments that occasionally make them enjoyable. I did find it interesting, that one example done for the demonstration of ultraviolet was a hidden map showing anti-aircraft batteries. I wonder if the 1940 date given is accurate, or if this is eerie example of building war hysteria in the country.